Look for markets other than U.S., add value, Centre tells fish exporters


The Centre’s recent call urging Indian fish exporters to diversify beyond the U.S. market and focus on value addition comes at a crucial juncture for the seafood industry. With the U.S. remaining the dominant importer but increasingly imposing non-tariff barriers and stricter quality checks, over-dependence poses a significant risk. Exploring new markets in East Asia, the EU, Russia, and South America, along with investing in cold chain infrastructure, certifications, and product innovation, will not only safeguard exporters from volatility but also enhance India’s global competitiveness. A forward-looking strategy rooted in diversification and value creation is essential to sustain growth in this vital sector of India’s economy.


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